The goal for this project was to design a custom product and make a brand identity that was able to tell the story of the brand. Shobol was created with a deep understanding of its name, core values, and logo creation in mind. in the brand deck you will find the guidelines for this brand and its intentions of logo use, audience profiles, and mockups that consist of physical and social media as well. All made with a collaboration of illustrator, photoshop, and InDesign, this project was my attempt to share principles of design and incorporate them into a new company/Product.
